Developing Effective Sales strategies for Audit Firms : Concepts, Issues, Strategies

ISBN-13: 9783659454141 / Angielski / Miękka / 2013 / 56 str.

Emeka Emengini; Andrew Ehikwe

Opis

The dynamic nature of modern business and the increasing demands from users of accounts and accounting information are placing new emphasis on better strategies for marketing of Audit services in the present competitive business world especially in this era of globalization and application of International financial Reporting Standards and International auditing standards. This book tries to establish the fact that audit firms need to develop certain sales strategies to market themselves despite the high quality level of their reports. In doing this, the book has made manifest varying sales strategy techniques which an audit firm can adopt in promoting its professional services. The book x-rays also concept of sales strategy and sales audit. Branding of services including positioning and visibility as a tool for developing competitive advantage was given comprehensive attention. The book is an invaluable tool for every professional auditor and business students especially for those reading accounting, banking and finance and marketing. This book is equally designed for utilization of growing audit firms in developing countries who are contemplating of having global clients.