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In this book, Adonal Foyle presents seven matrices: Personal, Professional Sports, Family, Financial, Public, Charity, and Post-Career. The overall takeaway is that he wants athletes to appreciate what they already do on a day-to-day basis. By managing numerous elements of their lives, they are already doing the work of an Athlete CEO. It is the author’s hope that in reading this book athletes will recognize that they are indeed a small business.

Every Athlete CEO has a tremendous amount of cachet that he brings with him by virtue of being a professional in his particular...