Growing Complexity of the Global Marketplace

ISBN-13: 9781559386227 / Angielski / Twarda / 1996 / 256 str.

Carl L. Swanson;Abbass Alkahafaji;Mike H. Ryan

Opis

The second volume in a series examining international research in the business disciplines, this book discusses such topics as consumerism in the global market-place, the Japanese business perspective, and applying military concepts to corporate strategy.