The consequences of our increasing interaction with the worlds of entertainment and media will be far-reaching, impact all of us, and change the very way those industries work. As channels combine and old and new media merge, an unprecedented mass of content will become readily available to consumers. Content will be king, and there will be a new golden commodity: human attention. This book from Pricewaterhouse Coopers discusses this impending war for content. Kevin Carton explores how technology will be used to grab and hold consumers' attention whilst the consumer is in the midst of related experiences, and why new business models will be critical to business success.