Robert J. Ristino has more than 30 years experience managing communications for large organizations and nearly as many teaching undergraduate and graduate students. He holds a doctorate in mass communication from the University of Massachusetts and currently teaches in the graduate programs at Clark University, Worcester, MA, and the University of Management, Lodz and Warsaw, Poland. He consults, lectures and writes on organizational culture, communication and change management. A fellow of the Public Relations Society of America (PRSA), he has been nationally recognized for his expertise in o...