Jones, Susan K.

Susan K. Jones has been a respected direct marketing educator and practitioner for more than 20 years. She teaches a very forward-looking series of direct marketing courses at Ferris State University and developed one of the first online courses in this dynamic area. Her book, Creative Strategy in Direct Marketing, has been one of the standard textbooks on the subject for more than a decade. She is well recognized as a top-line practitioner and consultant. Susan Jones sits on several corporate boards, including the Callahan Group, a management and marketing consulting group based in the Chicag...