Lalani Jay is an entrepreneur in London, UK, and she is a Master of Business Administration (MBA) graduate from the University of Greenwich-London. Lalani's aim has always been to share her knowledge and experience in business with budding entrepreneurs and those who are dreaming of setting up their own business. This book has been put together using carefully sourced research material, essential tips, step-by-step guidance, core business concepts and common business practices, which will prove to be invaluable for anyone starting out. "Everything in this book forms a great reference for those...