Arthur Asa Berger is professor emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He has published seventy books and more than one hundred articles on media, popular culture, material culture, humor and tourism. Twelve of his books have been translated into Chinese and his books have also been translated into Arabic, German, Italian, Indonesian, Korean and Turkish. In the course of his career, Berger has lectured in several dozen universities in various countries: Denmark, Sweden, Finland, England, France, Germany, Tunisia, China, Japan, Morocco, Italy a...