World Heritage and Tourism: Marketing and Management

ISBN-13: 9781032338392 / Angielski / Miękka / 2022 / 116 str.

Bailey Ashton Adie

Opis

This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.

Spis treści

1. Introduction  2. Visitors to World Heritage Sites  3. Marketing World Heritage for Tourism  4. Holistic World Heritage Management  5. Current Issues and Future Directions

O autorze

Bailey Ashton Adie is a Research Fellow at Solent University in Southampton, UK. She has a Ph.D. in Management and Development of Cultural Heritage from IMT Lucca, Italy. She also has an MA in Cultural Heritage and International Development from the University of East Anglia, Norwich, UK. Her research focuses on World Heritage tourism in an international comparative context, sustainable heritage tourism for community development, tourism marketing and branding, second-home tourism and climate change, and film tourism.