Winning the Global TV News Game

ISBN-13: 9781032607757 / Twarda / 2023 / 340 str.

Johnston Carla Brooks

Opis

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place.

Spis treści

Part 1. The Game and Its Players  1. How the Game is Played  2. The Global Television News Agencies  3. Global TV News Broadcasters  4. The Consumers of Global TV News  Part 2. The Game Board  5. Introduction  6. The Americas  7. Europe, the Middle East and Africa  8. Asia and the Pacific  Part 3. Playing to Win  9. News Programs: Where Industry and Consumers Meet  10. Winning: Getting Your Money’s Worth

O autorze

Carla Brooks Johnston