Wine and Society

ISBN-13: 9780750666350 / Angielski / Twarda / 2006 / 358 str.

Steve Charters

Opis

Looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. This work examines the context of wine production, the wine consumer and the social context of wine. It covers the politics and economics of wine from supporting rural industries in France to protecting customers from deception.

Recenzje

"..offers a fresh academic perspective on how wine operates culturally and socially. Consider it "wine theory" along the lines of other social theories."
Wine Spectator

Spis treści

Preface; 1: Introduction; 2: The history of wine; 3: The nature of wine; 4: The structures of wine production; 5: Classifications, appellations and terroir; 6: Modern wines; 7: The motivation to drink wine; 8: The symbolic role of wine: Religion, sex, fertility and status; 9: Wine and the civilized life; 10: The contemporary wine consumer; 11: Wine and fraud; 12: Wine, health and abuse (Co-authored with Dr Patrick Farrell M.W.); 13: The enemies of wine; 14: The politics of wine; 15: Conclusion; Index

O autorze

Dr Steve Charters