Welcome to Goodco: Using the Tools of Business to Create Public Good

ISBN-13: 9781472469830 / Angielski / Miękka / 2015 / 288 str.

Levitt, Tom

Opis

This second edition of Welcome to GoodCo updates the author's critically acclaimed analysis of how the tools of business are being (and ought to be) used to help tackle the great problems of both the planet and of local communities. In exploring the increasingly politically relevant issue of 'responsible capitalism' - and its variations - he asks what it means, where it came from, why politicians are so timid around the issue and what exactly are the obstacles this crusade will have to face. In a world in which businesses of all sizes frequently find some of their practices at odds with the basic principles of their customer or citizen promise, Welcome to GoodCo offers a realistic, commercially hard-nosed approach to reframing business in society.

Spis treści

List of Figures, List of Tables, About the Author, Acknowledgements, 1. Business: A Community Resource Interlude: The New Ten Commandments for Business in a Better World, 2. Responsible Business, 3. A Very Social Enterprise, 4. The Power of Investment, 5. Ethical, Responsible, Social, Impact, 6. The Smaller Corporate Citizen, 7. Market Forces, 8. The Good Guys, 9. Fine-tuning, 10. Where Next? Sustainable Capitalism, Bibliography, Index

O autorze

Tom Levitt was a member of parliament from 1997-2010. He is a writer and consultant on charity partnerships, a sustainability adviser to Boots and a non-executive director of both Digital Outreach and Good Measures ethical business consultancy. He is a trustee of the eithical lender Fair For You, The Work Foundation and three other charities and writes occasionally for the CBI Great Business Debate blog and The Guardian online. He is a fellow of the RSA and an associate of the Institute of Corporate Responsibility and Sustainability with an honorary doctorate from the University of Derby, UK.