Using Public Relations Strategies to Promote Your Nonprofit Organization

ISBN-13: 9780789002570 / Angielski / Twarda / 1999 / 254 str.

Ruth Ellen Kinzey

Opis

Urges nonprofit groups to take a more businesslike approach in their communications, and gives advice on speakers bureaus and board selection. Offers instructions for creating reports and newsletters, and gives tips on writing speeches, adopting a business strategy, using audiovisual aids in speeches, and creating a job description for a board of d

Spis treści

Contents Preface

• Acknowledgements
• Chapter 1. The Nonprofit Entity and Business PR
• Defining Nonprofit
• The Growth Factor
• Humble Beginnings to Big Business
• Evaluations Are in Place
• Adopting a Business Strategy
• Marketing the Nonprofit
• What is Public Relations?
• Chapter 2. The Annual Report
• A Publicly Traded Perspective
• Taking a Strategic Approach
• The Design
• The Content
• Working with the Printer
• Distribution
• Technology and Annual Reports
• Chapter 3. Newsletters
• A Word About Desktop Publishing
• A Historical Perspective on Newsletters
• Why a Newsletter?
• Organizing the Process
• Newsletter Vocabulary
• Design Features
• Developing Copy
• The Approval Process
• Proofing
• Distribution
• Evaluation
• Closing Tips
• Chapter 4. The Speakers Bureau
• Definition and Purpose
• Selecting the Message
• The Audience
• The Writing
• The Q&A
• The Speakers
• The Voice
• Nonverbal Communication
• The Speaker's Handbook
• Audiovisual Aids
• Finding the Opportunity
• The Follow-Up
• Recap
• Chapter 5. The Board of Directors: Selection, Development, and Succession Planning
• A Closer Look at the Nonprofit
• Who Volunteers?
• Selecting the Candidates
• The Job Description
• Recruiting
• Welcome and Orientation
• Developing and Retaining Board Members
• Succession Planning
• Glossary
• Notes
• Bibliography
• Index

O autorze

Ruth Ellen Kinzey