Tourism Marketing: Challenges And Prospects For The North East India

ISBN-13: 9786139447336 / Angielski / Miękka / 2019 / 248 str.

Samannoy Baruah

Opis

North eastern region of India has tremendous potential to become a sought after tourist destination in the tourism map of the world. In-spite of having many tourist attractions in the form of natural beauty, wildlife, art, culture, tradition and more, the region is not doing well in tourism business. Therefore, it is of prime importance for the region to make a thorough analysis of the present situation of tourism business and an analysis of what can be done to do well in future. Keeping this need in mind, the author carried out a research to study - tourism marketing for the north east India; its challenges and prospects. This book explains the result of this research work.

O autorze

Baruah, Samannoy
Dr. Samannoy Baruah is an MBA in Marketing & Human Resource Management and a PhD in the field of Tourism Marketing. He has more than 10 years of experience in teaching and research at the university level. Dr. Baruah has authored many research papers which he has presented in academic seminars / conferences and published in reputed journals.