The feminisation of public relations » książka
The feminisation of public relations
ISBN-13: 9783639164756 / Angielski / Miękka / 2009 / 304 str.
There I was: a lone male among more than 30 females. Then it suddenly hit me. I was an oddity - a male in a female profession, public relations. Women outnumber men three to one, and the figure is increasing. But why is this happening? This landmark study focuses on the PR profession in Australia (and includes data from other countries). With surveys, interviews and focus groups of students at four universities and communicators from all areas of the profession, this work considers what the long-term effects of this global trend might be.
There I was: a lone male among more than 30 females.Then it suddenly hit me. I was an oddity - a male ina female profession, public relations. Womenoutnumber men three to one, and the figure isincreasing. But why is this happening? This landmarkstudy focuses on the PR profession in Australia (andincludes data from other countries). With surveys,interviews and focus groups of students at fouruniversities and communicators from all areas of theprofession, this work considers what the long-termeffects of this global trend might be.
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