The development of marketing strategies in social awareness campaigns

ISBN-13: 9783659886881 / Angielski / Miękka / 2016 / 52 str.

Stephanie Joshi

Opis

This book explores the transformation of advertising as a result of technological progression and it's influence on society. Its compares and contrasts the modern (rational, logical, truthful, sincere) manner of advertising in the 1950s with postmodern (irrational, ironic, sly, complex) adverts of recent past. It specifically looks into social awareness advertisement including road safety, mental health and body image campaigns.

O autorze

I am Stephanie Joshi, a freelance illustrator and designer based in London. I've been freelancing since having completed a degree in Visual Communication at Loughborough University. Prior to this, I did a foundation year at Central St Martins where I specialised in Graphic Design.