The Value of Design in Retail and Branding

ISBN-13: 9781800715806 / Angielski / Twarda / 2021 / 256 str.

Belgium) Katelijn Quartier (Hasselt University; Belgium) Ann Petermans (Hasselt University; UK) T. C. Melewar (Middlesex University

Opis

The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.