The Toyota Way in Sales and Marketing

ISBN-13: 9781926537085 / Angielski / Miękka / 2017

Yoshio Ishizaka

Opis

This book highlights the adaptation of Lean manufacturing principles to a sales organization. It discusses how to use the principles of Lean and Kaizen within the structure and framework of customer service, dealer networks, sales experience concept, and feedback to the manufacturing arm of Toyota.