The Rise of Consumer Capitalism in America, 1880 - 1930

ISBN-13: 9781138225466 / Angielski / Twarda / 2018 / 240 str.

Cesare Silla

Opis

This book offers a genealogical account of the rise of consumer capitalism, tracing its origins in America between 1880 and 1930 and explaining how it emerged to become the dominant form of social organisation of our time. Asking how it was that we came to be consumers who live in societies that revolve around production and consumption, not only of goods, but also of events, experiences and emotions, The Rise of Consumer Capitalism in America: Consuming Desires employs Weberian methods and draws on the work of Turner, Girard and Voegelin to present an extensive analysis of primary sources in a study of the appearance and triumph of the ‘ideology’ of our age.

Recenzje

"The focus on the historicity of the consumer subjectivity and its specificity as a type (and relatedly that of consumer capitalism) is what sets Silla’s study apart from much of the existing work on the history of consumption. [...] I would recommend the book to all interested in the history of consumption and marketing, whether they are beginners or advanced scholars. In particular, the book would be of value to scholars with interest in the concept of liminality. Silla demonstrates the value of this notion well in illuminating the aspects often obfuscated in the historical works due to the tendency to focus on periodisation and/or specific periods, rather than the in-between phases in their accounts. Also, Silla does a particularly fine job in explaining how to do a genealogical study. And finally, the volume would serve as a valuable reference for those interested in a more sociologically informed understanding of the current marketing practices and consumption phenomena." - Olga Kravets, Rassegna Italiana di Sociologia

O autorze

Cesare Silla is Postdoctoral Research Fellow in the Department of Sociology at Catholic University of Milan.