The Principles of Islamic Marketing

ISBN-13: 9780815398110 / Angielski / Twarda / 2017 / 220 str.

Baker Ahmad Alserhan

Opis

The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book.

Spis treści

Contents: Preface; Part 1 Understanding Islamic Marketing: Islamic business ideals; The Islamic market (souq). Part 2 The Islamic Marketing Mix: The Islamic product (tayyibat); Islamic pricing practices; Islamic promotions and promoting to Muslims; Islamic logistics (halal logistics). Part 3 Issues in Islamic Marketing: Muslim consumer behaviour; Islamic branding: concepts and background; Islamic branding 2: brands as good deeds; Islamic hospitality; Index.

O autorze

Baker Ahmad Alserhan