ISBN-13: 9781032225029 / Angielski / Twarda / 2022 / 226 str.
ISBN-13: 9781032225029 / Angielski / Twarda / 2022 / 226 str.
The approach proposed in this book is based on the Lean Startup approach, according to an extended vision that combines Design Thinking and Growth Hacking. Companies must become truly "customer-centric", from observation, listening to co-development.