The Impact of Branding on Corporate Identity

ISBN-13: 9786139960316 / Angielski / Miękka / 2018 / 108 str.

Progress Mutamiri

Opis

With the coming in of globalization, the amount of information available to students has significantly increased creating competition between private and public universities. This has created a new marketisation phenomena in the higher learning industry making it more important for public Universities to create a unique persona. Branding is now the corner stone of the marketing strategy while corporate identity is the best way to appeal to the prospective students and a survival strategy in the wake of prevailing challenges in the higher education industry in developing states. Branding has made it possible for departments and faculties to create their own niche targets and improve enrollments in their respective faculties.

O autorze

Mutamiri, Progress
Progress Mutamiri is a holder of BSc Honors Degree in Politics and Public Management, Midlands State University. A researcher of Public Policy, Peace and Security, Corporate Management, Elections, Democracy and Human Rights.