The Essential Entrepreneur: What It Takes to Start, Scale, and Sell a Successful Business

ISBN-13: 9781119984559 / Angielski / Miękka / 2022 / 240 str.

DR Turner

Spis treści

Introduction ix1 Validating and testing your idea 12 Developing a start-up business plan 113 Product or service? 274 Timing is everything 315 Passion, culture and values 396 Brand positioning and marketing 497 Bringing in those sales 638 Sourcing suppliers and manufacturing 739 Innovation, re-invention and disruption 8310 Defining a new market 9311 Getting investment ready 9712 Ownership and equity 11113 Trademarks and patents 12514 What business am I in? 14115 Tuning and restructuring 14916 Managing growth and consistency 15517 Getting out of business 167Are entrepreneurs born or made? 173Acknowledgements 179Index 181

O autorze

RICHARD TURNER is a renowned Australian entrepreneur, innovator, and leader of four successful companies across four different industry sectors, including his most recent venture, ZEN Energy. Richard is a former Australian Entrepreneur of the Year, a specialist in re-invention and industry disruption and a mentor to hundreds of early stage and scaling businesses.