ISBN-13: 9780367565329 / Angielski / Twarda / 2021 / 254 str.
ISBN-13: 9780367565329 / Angielski / Twarda / 2021 / 254 str.
This book provides an understanding of ‘opportunity recognition’ as a catalyst and crux of the entrepreneurial process. Grounded in research, it introduces the key concepts at the heart of entrepreneurship theory and practice and demonstrates how entrepreneurship differs from management in language, priorities and practice.