The Economics of Quality, Grades and Brands (Routledge Revivals)

ISBN-13: 9781138793279 / Angielski / Miękka / 2015 / 364 str.

Peter Bowbrick;¬Abar;¬Abar

Opis

Virtually every decision to produce, buy or sell is influenced by quality, yet until this book was first published in 1992, there had been very little attempt to produce a comprehensive and practical theory for this. Here, Peter Bowbrick brings together different traditions of quality analysis from economics, marketing economics and marketing itself to identify the limitations of the different traditions of quality economics and some approaches to its analysis. Beginning with a definition of the subject and the concepts involved, this comprehensive title will be of particular value to students of Economics, Marketing and Business Studies.

Spis treści

List of figures;  List of tables;  Introduction;  1. What is quality?  2. The product as a variable  3. What are brands and grades  4. What is search?  5. Brands as search  6. Sorting  7. Uniformity  8. Grades and search  9. Compulsory minimum standards: good or bad?  10. Price as an indicator of quality  11. Market effects  12. The costs of producing quality  13. The time dimension  14. Subjective attributes and objective characteristics  15. Errors in characteristics theory  16. The misuse of hedonic prices and costs  17. Approaches to the economics of quality;  Notes;  Bibliography;  Name index;  Subject index

O autorze

Peter Bowbrick