The Content Production Business

ISBN-13: 9781032460161 / Miękka / 2023 / 162 str.

Steve Levitan

Opis

This book examines what it means to be an ongoing supplier of content and how to become one in the marketplace. Producing as a Business offers strategic, tactical, financial, legal and marketing insights for the successful establishment of content creation enterprises.

Recenzje

“As a leading entertainment lawyer, production executive, successful producer and, more recently, an academic at TMU, Steve Levitan has extensive experience, insight and expertise when it comes to all aspects of content creation. The Content Production Business is an essential guide to anyone who aspires to have a professional career as a content maker.” - David Zitzerman

"Steve Levitan’s new book The Content Production Business is not only the first book of its kind, it is a comprehensive, thorough and immensely helpful primer, providing easily understood coverage of the legal, economic and creative fundamentals that anyone interested in the content production business must read."    - Scott Jolliffe, Intellectual Property Partner at Gowling WLG  

"As an accomplised producer, media entrepreneur and educator, Levitan knows how creativity and business must work hand in hand in content creation. This is an essential primer for anyone wanting to succeed as a producer!" - Charles Falzon, Dean of The Creative School at Toronto Metropolitan University

"This book is really smart! The reader, whether novice, professional or industry stakeholder will come away with a powerful, pragmatic “indie film” design for success. Levitan balances artistic vision with the commercial savviness necessary to survive and grow in a very competitive media industry. He illustrates his ideas with legal precision and a unique social intelligence while employing impactful stories from the field." - Jean Desormeaux, Sheridan College

"Steve Levitan lays out in gritty and pragmatic detail how to develop, finance, executive produce and sell a television series. This is the long overdue business and legal guide for producers and those who dream of becoming television producers." - James Nadler, Chair of RTA School of Media atToronto Metropolitan University

Spis treści

Chapter 1. Storytelling and Technology  Chapter 2. The Basics – What You Need to Know  Chapter 3. Starting Up  Chapter 4. Basics of Business Plans and Operating Plans  Chapter 5. Business Development  Chapter 6. Monetizing Rights, Managing Revenue Streams  Chapter 7. Ethics and Social Responsibility  Chapter 8. Mistakes to Avoid  Chapter 9. Conclusion   

O autorze

Steve Levitan the sole owner of Protocol Entertainment Inc, founded in 1993 - which devotes itself to excellence in the development, financing and production of series, mini-series and movies for the North American and international markets. He is also one of Canada's most reputable entertainment lawyers. Since 2012, Levitan has also been an instructor at Toronto Metropolitan University’s RTA School of Media and its Creative Industries School as well as Sheridan College’s Pilon School of Business. He is a registered mediator for cultural industries.