The Business of iPhone App Development: Making and Marketing Apps That Succeed

ISBN-13: 9781430227335 / Angielski / Miękka / 2010 / 408 str.

Dave Woolridge; Dave Wooldridge

Opis

The mobile landscape is very different than it was just a few years ago. The iPhone's powerful software, revolutionary user interface, and powerful developer platform has driven an almost overnight explosion of apps. Consumers have shown through their actions that apps are how they want to consume content on mobile devices. The rapid change in the mobile landscape provides an excellent opportunity for entrepreneurship. In June 2008, I left a nearly four-year tenure at Apple because on the eve of the App Store launch, I felt the old guard of the mobile industry, who had been the gatekeepers, were about to lose their stranglehold, giving way to a new generation of entrepreneurs. My adventure in the iPhone space has been highly rewarding emotionally, intellectually, and, yes, financially. I have also never worked harder in my life. My firm, Double Encore, has been offering iPhone consulting and development services since July 2008. Since that time, I have met with a countless number of perspective clients from individuals to large brands. There is no shortage of enthusiasm and optimism. Yet the App Store is not the fountain of youth. Nor can it turn coal into gold. There are many more failures than successes in this young market.

Spis treści

1. Seeing the Big Picture in a Crowded App Store Marketplace  
2. Doing Your Homework: Analyzing iPhone App Ideas and Performing Competitive Research 
3. Protecting Your Intellectual Property
4. Your iPhone App Is Your Most Powerful Marketing Tool
5. Money for Nothing: When It Pays to Be Free   
6. Exploring New Business Models with In-App Purchase and Affiliate Programs
7. Testing and Usability: Putting Your Best Foot Forward 
8. Get the Party Started! Creating a Prerelease Buzz
9. Keys to the Kingdom: The App Store Submission Process
10. Increasing Awareness for Your iPhone App    

O autorze

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.