The Art of Modern Marketing Management

ISBN-13: 9786207455706 / Angielski / Miękka / 240 str.

Shankha Shubhra Goswami; Sushil Kumar Sahoo

Opis

"The Art of Modern Marketing Management: Principles and Practices" is a comprehensive guide that navigates the dynamic landscape of contemporary marketing. Emphasizing the importance of customer-centricity, the book explores key principles such as data-driven decision-making, integration of traditional and digital channels, and the significance of agile marketing strategies. It delves into the role of technology, content marketing, and social media while providing real-world examples and case studies. The book's exploration of technology, content marketing, and social media is a highlight, offering a nuanced understanding of how these elements synergize to create impactful campaigns. As a comprehensive guide, it not only analyzes the current state of marketing practices but also propels the reader forward with a forward-looking perspective on emerging trends. The book concludes with a forward-looking perspective on emerging trends, making it an invaluable resource for marketing professionals, business leaders, and students seeking to excel in the ever-evolving field of modern marketing management.