The Art Business

ISBN-13: 9780415391573 / Angielski / Twarda / 2008 / 233 str.

Iain Robertson

Opis

Focusing on the business of art, this outstanding book combines business theories and practices with art-related issues. It provides graduate students with the skills and knowledge to progress to careers in the international art business community, a vital element of the so-called creative industries sector of the economy.

Traditional business subjects like business planning and finance, business communications, organizational behaviour and marketing are treated with reference to art business (e.g. dealing in fine art and antiques); they sit alongside more focused art-related courses like art valuation, investment and insurance, art and law, the art market and ethics and  aesthetics and conservation.

Written by some of the leading names in the field, this book is structured to complement a typical masters course in arts management. It is comprehensive yet entirely accessible and expertly blends theory with practice to tackle the subject in a comprehensible, student friendly manner.

Spis treści

1. Introduction to Studies in Art Businesss  2. Price Before Value  3. Selling Used Cars, Carpets and Art  4. Investing in Art  5. 'Chindia' as Market Opportunity  6. Private Patrons in a Contemporary Art Market  7. Marketing in Art Business  8. Authorship and Authentication  9. Celebrating the Artists Resale Right  10. Ethics and the Art Market  11. Art and Crime  12. Voice from the Field