The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand

ISBN-13: 9781599185965 / Angielski / Miękka / 2016 / 214 str.

Craig Simpson

Opis

Distilling the wisdom of the world s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy."