ISBN-13: 9781538114667 / Angielski / Miękka / 2018 / 222 str.
ISBN-13: 9781538114667 / Angielski / Miękka / 2018 / 222 str.
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses--from Fortune 500s to local entrepreneurs--can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.