Sustainable organisational strategy

ISBN-13: 9786206532538 / Angielski / Miękka / 80 str.

Andrea Carla Bordignon Lunedo; Darlan José Roman

Opis

This book presents a proposal for a sustainable organisational strategy, based on a shared value business model. It identifies an organisation's commitment to sustainability, analysing the alignment between strategic aspects and the actions and practices developed. Mapping the organisation's information reveals more sustainable paths and alternatives, with the aim of adapting the business strategy to a shared value model in which both the company and society win. The definition of sustainability needs to be broadened internally within organisations, seeking profit with a positive social and environmental impact. This business model requires the use of differentiated organisational strategies that are nonetheless effective in maintaining business competitiveness.

O autorze

Master's in Business Administration from the University of the West of Santa Catarina. Specialist in Accounting and Controllership from the Community University of the Chapecó Region. Graduated in Accounting from the Universidade Comunitária da Região de Chapecó.