Study on Strategies for Business Development of a Bank at Branch Level

ISBN-13: 9783659852022 / Angielski / Miękka / 2016 / 56 str.

Amrendar Kumar; Naveen Kumar Paswan

Opis

The aim of this book is to determine the strategies for Business Development of the public sector banks at branch level. Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting they receive when they enter a Branch, to the refund and help that they receive when they have a complaint about a faulty product that they have paid.

O autorze

Amrendar kumar, Currently working as officer in Bank of Baroda at Belthra road branchB.Tech, PGDBF(BMSB), CAIIB Naveen kumar paswan, Currently working as officer in Bank of Baroda at Belthra road branchB.Sc (Agri), M.Sc(Agri)