Strategic Luxury Management: Value Creation and Creativity for Competitive Advantage

ISBN-13: 9780367858346 / Angielski / Twarda / 2021 / 248 str.

David Mill?n Planelles

Opis

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

O autorze

David Millán Planelles is Adjunct Professor of Strategy at IE Business School, Spain, and Adjunct Professor at the International University of Monaco. He creates teaching materials for the strategy of luxury and creativity-driven firms and was awarded the European Foundation of Management Development (EFMD) best case of the year in 2017.