ISBN-13: 9781138341814 / Angielski / Miękka / 2018 / 488 str.
ISBN-13: 9781138341814 / Angielski / Miękka / 2018 / 488 str.
This book takes an in-depth look at the changes in the sports industry, including financial issues that occur when a sports team becomes part of bigger companies, the altered nature of fan loyalty influences, changes in design of venues. and opportunities for sponsorship that substantially expand the income earned by franchises.