Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

ISBN-13: 9781522521396 / Angielski / Twarda / 2017 / 448 str.

Hans Ruediger Kaufmann; Mohammad Fateh Ali Khan Panni

Opis

A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.