In this fascinating book, one of America's greatest research psychologists addresses a central if often overlooked feature of human nature. Combining provocative research findings with entertaining anecdotes, Higgins shows how people match their private opinions to what they believe others think. Anyone interested in the interpersonal dimension of the human mind should read this book.
E. Tory Higgins is the Stanley Schachter Professor of Psychology, Professor of Business, and Director of the Motivation Science Center at Columbia University. He is a Fellow of the American Academy of Arts & Sciences. He is the author of Beyond Pleasure and Pain: How Motivation Works (Oxford, 2012). He has received the Distinguished Scientist Award (the Society of Experimental Social Psychology), the Anneliese Maier Research Award
(Alexander von Humboldt Foundation), the William James Fellow Award for Distinguished Achievements in Psychological Science (the American Psychological Society), and the American Psychological Association Award for Distinguished Scientific Contributions. He is also a recipient of Columbia University's Presidential Award for Outstanding
Teaching and the Ambady Award for Mentoring Excellence (Society for Personality and Social Psychology).