Selling Your Ideas to Your Organization

ISBN-13: 9781604910254 / Angielski / Miękka / 2008 / 32 str.

Harold Scharlatt

Opis

"When you want to sell an idea to your organization, there are two important things to consider: an environmental scan and a collection of tactics. This guidebook explains how to assess your environment, point by point. It also provides a collection of tactics you can use to sell your idea. Assessing your environment and considering tactics you can use will prepare you for a successful campaign, and you will be more likely to accomplish your objective--solving a problem and making an improvement for the benefit of individuals, groups, and the organization as a whole."--P. [6].

If youve got an idea you want to sell, you need to do two things: scan your environment and use effective tactics. This guidebook explains how to scan your environment and provides a collection of tactics you can use to sell your idea. Using this systematic approach will make you more likely to accomplish your objective - solving a problem or making an improvement for the benefit of individuals, groups, and the organization as a whole.

Spis treści

7 After the Brainstorm

8 Scanning Your Organization

18 Tips and Tactics

27 Closing the Deal

28 Suggested Readings

29 Background

30 Key Point Summary