ISBN-13: 9781526446855 / Angielski / Miękka / 2019 / 200 str.
ISBN-13: 9781526446855 / Angielski / Miękka / 2019 / 200 str.
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.