Retail Location Planning in an Era of Multi-Channel Growth

ISBN-13: 9780367218751 / Angielski / Miękka / 2019 / 224 str.

Mark Birkin; Graham Clarke; Martin Clarke

Opis

The way in which products and services are delivered to consumers, through branches and retail outlets, or more generally through a network of distribution channels, remains fundamentally important for maintaining a competitive advantage for a very wide range of businesses. Arguing that more complex markets demand more sophisticated spatial analysi

Spis treści

1. Introduction 2. The dynamics of retail store location 3. GIS and models for retail planning and analysis 4. Geodemographics and its role in retail marketing and location planning 5:.Model-based methods for store network planning 6. Exploring retail demand: estimation methods and future drivers of change 7. Measuring the attractiveness of retail stores or shopping centres 8. Network optimisation 9. Network reinvention 10. E-retailing 11. Big data analytics and retail location planning 12. Conclusions