Research in International Marketing (Rle International Business)

ISBN-13: 9781138007949 / Angielski / Miękka / 2014 / 388 str.

Peter W. Turnbull; Stanley Paliwoda

Opis

This volume considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.