Reinventing the Product: How to Transform Your Business and Create Value in the Digital Age

ISBN-13: 9780749484644 / Angielski / Twarda / 2019 / 392 str.

Eric Schaeffer; David Sovie

Opis

Understand how disruptive digital technologies will affect product companies and rethink your product strategy, road map and digital capabilities accordingly, with case studies and practical advice for creating new value.

Recenzje

"Eric Schaeffer and David Sovie bring some great new insights into the product arena of the future that have broad implications. With grounded skill and enthusiasm Reinventing the Product makes a stringent case for companies to rethink their product strategy, their product road map and their digital capabilities." Patrick Koller, CEO, Faurecia

Spis treści

• • Chapter - 00: Introduction;
• Section - ONE: Enter the new - Smart connected products for the digital age;
• • Chapter - 01: The digital transformation of product making - Happening faster than you think!;
  • Chapter - 02: Trends driving the case for product reinvention;
• Section - TWO: The digital reinvention of the product;
• • Chapter - 03: A radically new kind of product - Adaptive | collaborative | proactive | responsible;
  • Chapter - 04: Big shift one - From features to experience;
  • Chapter - 05: Big shift two - From hardware to 'as a service';
  • Chapter - 06: Big shift three - From product to platform;
  • Chapter - 07: Big shift four - From mechatronics to artificial intelligence (AI);
  • Chapter - 08: Big shift five - From linear to agile engineering in the New;
• Section - THREE: The journey to the reinvented product;
• • Chapter - 09: Seven pivotal capabilities for managing the reinvention of the product;
  • Chapter - 10: The roadmap to success with living products and services;
  • Chapter - 11: Insights from the field;
  • Chapter - 12: Reinvented products in action;
• Section - FOUR: Future product realities;
• • Chapter - 13: Outlook 2030 - How the reinvented product governs our lives - a crowd-sourced story of innovation in five takes

O autorze

Eric Schaeffer leads, as a Senior Managing Director, Accenture's Product Industry X.0 practice, bringing together services across innovation, engineering and product development, manufacturing and digital operations, and product services optimization. He is also the Global Lead for Accenture's Industrial practice, helping automotive, industrial equipment and infrastructure companies to digitally reinvent their businesses and create a new level of innovation and efficiency across the extended connected value chain. David Sovie is Senior Managing Director at Accenture, and Global Lead for High-Tech Industry where he helps clients digitally reinvent their business across the entire value chain. He also leads the Industry X.0 consulting unit for Accenture's Communications, Media and Technology group, which provides digital transformation services across the innovation, engineering, manufacturing and product support business functions.