Publishing in the Digital Age: How Business Can Thrive in a Rapidly Changing Environment

ISBN-13: 9780367754839 / Angielski / Twarda / 2021 / 184 str.

Michael N. Ross

Opis

The book presents the most significant and recent developments in educational and trade publishing, educational technology, and marketing that has enabled a new generation of content creators reach more consumers. It is the only book that addresses disruption in the industry head on.

Spis treści

Introduction: our analog past; 1 The 21st-century publisher: bridging millennial formats; 2 Print and digital hybrids: first inklings; 3 Data, metadata, and humans; 4 EdTech: closing the digital divide; 5 Keeping the customer satisfied; 6 First, identify the problem; 7 The media and the message; 8 "Palaces for the people" and their treasures; 9 "Information (almost) wants to be free"; Epilogue: back to the future

O autorze

Michael N. Ross is the President/Founder of Ross & Associates LLC, an educational publishing and technology consultancy. Before establishing Ross & Associates in 2017, Michael was the SVP and Education GM at Encyclopaedia Britannica, Inc., where he led the sales and marketing activities in North America and EMEA and ran the product development and technology teams. Prior to joining Britannica in 2002, he was the EVP and Publisher of World Book, Inc. and previously held executive positions at other global publishing companies. He began his career as an editor for Time-Life Books, including three years in Tokyo.