Practical Marketing Guide for SMEs VOL 1 for entrepreneurs

ISBN-13: 9786204222462 / Angielski / Miękka / 56 str.

Francois Simon Pierre Ngan Tonye

Opis

Small and medium-sized enterprises (SMEs) entering the market face the problem of the "tightness" of the information space due to the presence of large competitors. They need to quickly inform consumers about their products, but unlike large companies, SMEs lack the resources to conduct marketing activities. On the other hand, these organizations have the advantage of speeding up decision-making. SMEs are resilient businesses, able in a short time to adapt to the changing conditions of the marketing environment.

O autorze

Ngan Tonye, Francois Simon PierrePhD NGAN TONYE François Simon Pierre Born in Eséka, independent consultant, graduated from the Russian Peoples' Friendship University. After his specialization in Marketing and Business Strategy, he did his doctoral research in international economic relations and specialized in the issue of underdevelopment in Africa.