Political Campaign Communication in the 2016 Presidential Election

ISBN-13: 9781538110058 / Angielski / Miękka / 2017 / 30 str.

Robert E. Denton

Opis

This updated eighth edition of Political Campaign Communication adds an essential overview of the 2016 presidential campaign. The concise update explores key issues that arose in 2016 including candidate surfacing, the changing role of advertising, social media, journalism and the rise of fake news, and issues of gender.