Performing Consumers: Global Capital and its Theatrical Seductions

ISBN-13: 9780415339452 / Angielski / Miękka / 2006 / 184 str.

Maurya Wickstrom

Opis

"Performing Consumers: Theatrical Identifications in Corporate Cultures" is a searching exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded super-stores.
Looking at our performative desire to "try on" otherness, Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King; " and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings.
To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on:
- the history of capital's relationship with theatre,
- political developments in the United States, and
- recent work in political science, philosophy, and performance studies.
An adventurous study of theatrical indeterminacy and material culture, "Performing" "Consumers" brilliantly takes corporate culture to task.

Spis treści

Introduction  Part 1: On the Move at Niketown and Ralph Lauren  Part 2: Robots, Gods and Greed: The Theatrum Mundi in the Forum Shops at Caesar’s Palace   Part 3: The Lion King, Mimesis, and Disney’s Magical Capitalism  Part 4: Making Americans: The American Girl Doll and American Girl Place  Epilogue  Bibliography  Index

O autorze

Maurya Wickstrom is Assistant Professor of Drama at the College of Staten Island, City University of New York. Her work has appeared in leading journals, including Modern Drama and Theatre Journal, and in a new anthology on Disney.