Nonprofit Communications

ISBN-13: 9781032461168 / Twarda / 2024 / 176 str.

USA) Gaggin Kelly C. (Syracuse University

Spis treści

1. So, what IS a nonprofit?  2. Why and How Nonprofits Communicate  3. People, People, and More People  4. Let’s Get Strategic  5. D.E.E.E.M.  6. I’m Not Crying You’re Crying – Storytelling in the Nonprofit Space  7. Getting the Word Out: Optimizing Tactics, and Media Relations  8. NGOs  9. Corporate Social Responsibility  10. Let’s Get Real: A Candid Exploration of a Career in Nonprofits

O autorze

Kelly C. Gaggin is Assistant Teaching Professor of Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA and Senior Advisor at Strategic Communications, LLC.