No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing

ISBN-13: 9781119982876 / Angielski / Miękka / 2022 / 272 str.

Latane Conant

Spis treści

Foreword vIntroduction 1Chapter A New Era of Sales and Marketing 15Chapter 2 It's Time for CMOs to Play Offense 27Chapter 3 Building the Customer-First Tech Stack 57Chapter 4 Our Bold New Vision in Action 97Chapter 5 The Modern Sales Organization 137Chapter 6 Are You Ready to Break Through? 183Afterword 243About the Author 256Index 257

O autorze

LATANÉ CONANT is CMO of 6sense and is passionate about empowering marketing leaders with effective technology, predictive insights, and thought leadership so they can confidently lead their teams, company, and industry into the future. As a "recovering software sales woman" she is keenly focused on leveraging data to ensure marketing programs result in deals, not just leads.