New Media Campaigns and the Managed Citizen

ISBN-13: 9780521847490 / Angielski / Twarda / 2005 / 286 str.

Philip N. Howard (University of Washington)

Opis

The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases.

Recenzje

'In this important book, Philip Howard looks at the use of the internet and of digital retrieval systems in contemporary political campaigning … I … am extremely grateful to Howard for writing this excellent book, and I will be recommending it to students and colleagues.' Political Studies Review

Spis treści

Introduction: the hypermedia campaign; 1. Political communication and information technology; 2. Producing the hypermedia campaign; 3. Learning politics from the hypermedia campaign; 4. Organizational communication in the hypermedia campaign; 5. Managed citizenship and information technology; Appendix: Method notes on studying information technology and political communication.