Neighborhood Branding, Identity and Tourism

ISBN-13: 9781138573567 / Angielski / Twarda / 2019 / 110 str.

Staci M. Zavattaro

Opis

This book delves into neighborhood branding by looking at the city of Orlando and the identities that set each neighborhood apart from another. The word Orlando is almost synonymous with Disney, Mickey Mouse, and for good reason. But what other brand identities does the place have?

Spis treści

Introduction  1. So, What is a Neighborhood?  2. Orlando’s Neighborhood Philosophy  3. Emotional Reasons for Choosing a Neighborhood  4. Pragmatic Reasons for Choosing a Neighborhood  5. #OrlandoUnited: Community Cohesion after Pulse  Conclusion: Theorizing Neighborhood Brands

O autorze

Staci M. Zavattaro, PhD, is associate professor of public administration at the University of Central Florida. She serves as editor in chief of Administrative Theory & Praxis and focuses her research on place branding, administrative theory, and social media use in government.